3 Common Instagram Mistakes New Business Owners Make (And How to Avoid Them)
Avoiding Instagram business mistakes is crucial for success. Many new entrepreneurs struggle with common Instagram pitfalls that hinder growth. Starting a business on Instagram is an exciting step, especially if it’s one of your goals this year. However, many business owners make common mistakes that hinder their progress.
In this post, we’ll explore these mistakes and offer actionable tips to help your business thrive on Instagram without unnecessary stress.
1. Instagram Business Mistake: Focusing Too Much on a Perfect, Aesthetic Feed
When starting, many business owners believe their Instagram feed needs to look picture-perfect, with meticulously planned layouts and multiple types of content. However, one common Instagram business mistake is overcomplicating content design, which can lead to burnout.
The Problem: Overcomplicating your content design can lead to burnout. Spending too much time creating different content styles often makes the process feel overwhelming, especially if you lack design skills or tools.
What to Do Instead:
- Simplify Your Content Creation: Start with just two content types. This reduces design complexity while maintaining variety.
- Leverage Canva: Use Canva’s free version and set up your brand fonts, colors, and elements on the first page of your design template. This ensures you stay consistent and efficient with your designs.
- Focus on Fun: Remember, creating content should feel exciting, not stressful. Simplifying your workflow allows you to enjoy the process.
2. Instagram Business Mistake: Expecting Every Post to Immediately Turn Followers into Customers
It’s tempting to think every post must lead directly to sales, but this mindset can create unrealistic expectations.
The Problem: Converting followers into customers takes time and multiple touchpoints. It’s estimated that followers need 7–20 interactions with your brand before making a purchase.
What to Do Instead:
- Optimize Your Instagram Bio: Ensure your business name, bio, and links clearly communicate who you are, what you offer, and how to connect with you.
- Focus on Content Pillars: Create content that serves different purposes, such as:
- Educational: Teach your audience something valuable.
- Inspirational: Share stories or quotes that resonate.
- Connection: Build trust and rapport with relatable content.
- Promotional: Showcase your products or services.
- Be Intentional: With Instagram prioritizing original content, focus on creating posts that align with your brand’s message and resonate with your audience.
3. Instagram Business Mistake: Overinvesting in Paid Tools and How to Avoid It
Many new business owners feel the need to invest in paid tools like Canva Pro, AI tools, or website builders before they’ve even established their audience or revenue streams.
The Problem: Jumping into paid tools without a clear strategy can lead to unnecessary expenses that don’t yield immediate results.
What to Do Instead:
- Start with Free Tools: Utilise free versions of popular tools to build your foundation. For example:
- Canva (Free) for design.
- CapCut for video editing.
- Linktree or Tap.bio for link management.
- Google Forms for surveys.
- Upgrade When Necessary: Only invest in paid tools when your business generates enough revenue to justify the expense.
Avoiding Common Instagram Business Mistakes: Building a Strong Foundation for Success
Instagram can be a powerful platform for growing your business, but it’s crucial to avoid common Instagram business mistakes.
By simplifying your workflow, managing expectations, and being resourceful with free tools, you can avoid Instagram business mistakes and set yourself up for success without unnecessary stress or expenses.
Take time to create a unique content strategy tailored to your business goals and audience. By focusing on quality and consistency, your Instagram presence will grow organically—and your business will thrive.
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If you’re interested in learning more about Instagram strategies, don’t forget to read our How to Create Standout Carousel Posts on Instagram: A Simplified Process
Are you ready to start your journey on Instagram? Apply these tips and watch your business flourish!
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